How did Stanton recalculate the definition of self-evident truths Essay

How did Stanton recalculate the definition of self-evident truths - Essay Example lution do not only consist of change process via ethnic relations, but since movements in the aim to advance civil rights emerged as well at various points in history, their heavy criticisms upon the four models of social change managed to recalculate the view of self-evident truths. Eventually, for Elizabeth Cady Stanton, recalculation of truths applies further to more specific issues of evaluating differences between the dominant and the non-dominant groups. Ethnic social relations that were classified by Frederickson as hierarchy, assimilation, pluralism, and separatism each possess a characteristic definition. For one, hierarchy manifests the conspicuous evidence of truth in the manner nature takes its course as men of dominant race or culture share privileges among themselves, excluding their weaker counterparts whom they consider to be inferior. It may be widely perceived herein that social inequality is the natural order of truth and there seems no way of having the non-dominant blend with the dominant of the society for the borders that distinguish one from the other are fixed and significantly rigid. Assimilation, on the other hand, takes on a more subtle, rather considerate treatment by approving outcasts as in a situation where the superior in-groups tolerate acceptance of the inferior out-groups for as long as the latter make the effort to ‘assimilate’ or establish conformity to the attitude, sense of fashion, or beliefs of the former. Even more flexible in structure is pluralism the theory of which promotes respect for cultural diversity so that this enables abolition of typically unfavorable judgments upon ethnicities on the basis of color and racial origins. Instead, a pluralistic society encourages distinctions and social relation that supports the prevailing state of democracy from which to measure the level of civilization attained. Separatism being a form of pluralism, in the definition of Frederickson, may then be achieved upon full

Development of SMEs in Malaysia

Development of SMEs in Malaysia The Global Enterprise Introduction Malaysia is a developing nation with a population of 30 million and currently classified in the upper middle income category. It is situated in the South East Asia Region and is part of the Association of South East Asian Nation; which also comprises of countries such as Brunei, Cambodia, Indonesia, Laos, Myanmar, Philippines, Singapore, as well as Thailand and Vietnam (ASEAN, 2014). Malaysia is a unique country as it is made up of a variety of races such as Malay, Chinese and Indian as well as indigenous races, making it an ethnically heterogeneous nation. This thus sets a very diverse and vibrant cultural backdrop in Malaysia. Important Benchmark in the Malaysian Economic Policy In their study of strengthening entrepreneurship in Malaysia, Ariff et al (2000) describes that during the British colonial rule of Malaya (pre-1957), the British implemented the practice of separating economic activity along racial boundaries. Malaya’s main economic drivers at the time were tin mining and production of rubber. In order to streamline operations of the industry, Indian and Chinese migrant workers were imported to work on the rubber plantations and in the tin mines respectively. The Chinese were allowed to run certain businesses; becoming shopkeepers, peddlers and petty traders in the towns. The Malays were mainly concentrated in the agricultural sector and were the only ethnic-group that was allowed into the bureaucracy. However, only members of the royal or upper-class families of the different states of Malaya were usually allowed into the administration, whereas the majority of Malays were limited to the low-income agricultural sector. This resulted in a ver y multi-layered society, segregated economically and racially with the majority of Malays (Bumiputras) at the bottom rung. To rectify the economic disparity that existed within the country, the representatives of the three major ethnic groups (Malay, Indian and Chinese) agreed that upon independence from colonial rule, the Malays would be given certain â€Å"special rights† in the fields of religion, economics and politics. The main reason for this â€Å"positive discrimination† was to elevate the status of the economically marginalized Malays, and therefore create a more equitable and balanced society. Under the New Economic Policy (NEP) established in 1970, these special rights received more comprehensive enunciation. This was a reaction to the growing discontent about the economic inequalities between the Malays and the other races who were still gaining economic ascendancy. The main objectives of the NEP were to reduce and eventually eradicate poverty, and to accelerate the process of restructuring Malaysian society to correct economic imbalance, so as to reduce and eventually eliminate the identification of race with economic function (Kuala Lumpur: Government Press, 1972) The NEP emphasised on increasing effective Bumiputra ownership and participation in the corporate sector, improving Bumiputra participation in high-income occupations, as well as narrowing income inequality and eradicating poverty. Within these larger policies, the subject of constructing a Bumiputra Commercial and Industrial Community (BCIC), which involves fostering Bumiputra entrepreneurs, professionals and creating a Bumiputra middle-class (Economic Planning Unit, 2001) is deeply prevalent. This has become the backbone of Malaysia’s strategy for strengthening national entrepreneurship, and all related policies and strategies have to take this into consideration. However non-Bumiputra entrepreneurs have not been completely neglected. The State of the Malaysian Economy (2013-2014) Malaysia has a medium-sized but rapidly growing economy. It is self-sufficient in important natural resources, including gas and oil, and has a conducive environment and climate for the production of various crops (oil palm being one of those). Her especially strategic location provides further advantages for the development of its international trade. As of 14 August 2014, Malaysia has posted a Gross Domestic product (GDP) of 6.4%, amounting to RM262.8 billion. This is a very encouraging sign for the national economy. This is a slightly marked improvement from the first quarter of 2014 which was 6.2%. In the fourth quarter of 2013, the nation posted a GDP of 5.1% (Department of Statistics, Malaysia, 2014). This can be seen in Chart 1. The construction sector was the main contributor to the GDP at 9.9%, followed by manufacturing (7.3%), agriculture (7.1%), private consumption (6.5%) and petroleum and mining (2.1%) according to The Star (2014) An additional point to note; the twin tragic disasters that befell Malaysia especially Malaysia Airlines this year (flights MH370 and MH17 respectively) have not significantly affected Malaysia’s bullish economic performance. However, Malaysia Airlines (MAS) have been experiencing heavy losses in the 2nd and 3rd quarters of the year (Malaysia Airlines, 2014) As an oil and gas exporter, Malaysia has profited from higher world energy prices, although the rising cost of domestic gasoline and diesel fuel, has forced the government to begin to address fiscal shortfalls, through initial reductions in energy and sugar subsidies and the announcement of the 2015 implementation of a 6% goods and services tax. The government is also trying to lessen its reliance on state oil producer PETRONAS. The oil and gas sector supplies about 32% of government revenue in 2013. Bank Negara Malaysia (central bank) maintains healthy foreign exchange reserves, and a well-developed regulatory regime has limited Malaysias exposure to riskier financial instruments and the global financial crisis. Nevertheless, Malaysia could be vulnerable to a fall in commodity prices or a general slowdown in global economic activity because exports are a major component of GDP. In order to attract increased investment, the Prime Minister of Malaysia Dato’ Sri Najib Razak earlier raised possible revisions to the special economic and social preferences accorded to ethnic Malays under the New Economic Policy of 1970, but retreated in 2013 after he encountered significant opposition from Malay nationalists and other assigned interests. In September 2013 Najib launched the new Bumiputra Economic Empowerment Program (BEEP), policies that favor and advance the economic condition of ethnic Malays, further strengthening the economic stature and power of the Bumiputras in the nation. Malaysia has a diversified and rapidly expanding manufacturing sector. Malaysia was able to join the worlds leaders in some fields although in many areas of manufacturing, it relies on imported technologies and foreign investments. In the 1990s, it became the worlds third-largest producer of integrated circuits and one of the leading producers of domestic appliances. Agriculture is still an important export earner. Malaysia is the worlds second largest producer of palm oil behind Indonesia, amounting to 39% of the world’s palm oil production (Malaysian Palm Oil Council, 2014). Malaysia has always been very open to foreign investment (FDI), especially for export-oriented manufactures, with relatively few restrictions and easy return of profits. This has prompted some of the worlds largest corporations, such as Dell and Microsoft of the United States, NEC and Mitsubishi of Japan, and others, to set up production branches in Malaysia. Small Medium Enterprises (SMEs) in Malaysia Normah Mohd Aris (2007) says that: â€Å"The Malaysian economy is driven and influenced by many factors. Some of these factors include Small and medium enterprises (commonly referred to as SMEs) have been the backbone of economic growth of an economy in driving industrial development. Due to their sheer numbers, size and nature of operations, the role of SMEs in promoting domestic sources of growth and strengthening the infrastructure for accelerated economic expansion and development in Malaysia has been recognised. The interdependence of SMEs and large enterprises in collaborating with each other has led to the further expansion of SMEs.† According to the Malaysian SME Corp website, SMEs are defined by the following features: Manufacturing sector, sales turnover not exceeding RM50 million OR full-time employees not exceeding 200 workers Services and other sectors, sales turnover not exceeding RM20 million OR full-time employees not exceeding 75 workers SMEs are further divided into three different categories as shown in Table 1. SMEs in Malaysia are generally focused in the textile and apparel, food and beverages, metals and metals products and wood and wood products sectors. The majority of manufacturing companies are located in the central parts of Malaysia and around the country’s major industrial regions. Challenges Faced by SMEs in Malaysia According to Muhammad et al., (2010) many previous studies conducted by Saleh and Ndubisi (2006); Samad (2007); Abu Bakar et al. (2006); Aris (2006); Harvie (2004); Wang (2003); Wafa et al. (2005); Ritchie Brindley (2000); Decker et al. (2006) and Foon (2006) various challenges faced SMEs in a globalized environment. The SMEs should mainly concentrate in overcoming the challenges, which include recession, barrier from global sourcing, low productivity, lack of managerial capabilities, and lack of financing, difficulty in accessing management, technology and heavy regulatory burden. In the same way, Teoh and Chong (2008) reasoned that the major hurdles to entrepreneurship development are lack of access to credit, formal business and social networks. Muhammad et al. (2010) identified that the main problems faced by SMEs in Malaysia are the lack of knowledge regarding marketing techniques, branding, customer loyalty and also lack of good contacts with others local and international ent erprises. How the Government is Helping SMEs in Malaysia The Malaysian Government’s commitment to and involvement for the development of SMEs has been palpable since the early 1970s. The ‘New Economic Policy’, which mainly aimed to improve people’s welfare and restructure ethnic economic imbalances, was introduced in 1971. The government’s commitment to the development of SMEs is also evident in the second Industrial Master Plan (IMP2), which is then followed by the Third Industrial Master Plan (IMP3) 2006–2020; to coincide with the country’s vision for 2020.The Malaysian Government has implemented various policies and strategies under these plans. (Saleh et al, 2006) Further understanding the role of SMEs, the government’s commitment towards the development of SMEs was emphasized when the National SME Development Council (NSDC), was established in 2004. This Council embodies the highest-level policy making body to chart the direction and strategies for the development of SMEs. Some of the initiatives announced include the formulation of targeted strategies for the development of SMEs across all sectors; the establishment of a comprehensive National SME database and the expansion of development support programmes and facilities to enhance access to financing and accessibility of markets for export (Bank Negara Malaysia, 2006). The Small and Medium Industries Development Corporation (SMIDEC) was also set up, with the goal of developing capable and resilient Malaysian SMEs to be competitive in the global market. In 2007, the NSDC decided to appoint a single dedicated agency to formulate overall policies. SMIDEC was chosen to tackle this role and was transformed into the Small and Medium Enterprise Corporation Malaysia (SME Corp. Malaysia). SME Corp. Malaysia is now the central point of reference for information and advisory services for all SMEs in Malaysia. (Small and Medium Enterprise Corporation Malaysia, 2014) Saleh et al (2006) have also identified other key areas in which the Malaysian government have been helping SMEs. These areas include: 1. Developing Access to Markets The Malaysian External Trade Development Corporation (MATRADE) facilitates the participation of SMEs at trade fairs and trade exhibitions by financing their participation costs. This gives the SMEs a platform to market and showcase their companies. 2. Upgrading Technology Technology provides SMEs with the opportunity to increase their efficiency and productivity with tools to better manage their business amidst the growing demands of the current market. 3. Promoting the Application of ICT ICT allows effective and speedy communications and can ensure timely responses to market requirements. 4. Research Development (R D) and Innovation A total of RM280million was allocated to the Industry Research and Development Grant Scheme (IGS) and Commercialization of Research and Development Findings (CRDF) schemes under the 8th Malaysian Plan. 5. Productivity and Quality Assistance programs are aimed at encouraging SMEs to acquire quality standards (health, safety, environment and labour) that will assist them to leverage their strengths. 6. Awards and Recognition The government introduced various award programs to acknowledge companies that have attained excellence. Such programs include: The Prime Minister’s Industry Excellence Award Productivity and Quality management Award (PQMA) Enterprise 50 Award (E50) 7. Access to Financing and Grants The government has allocated substantial funds for borrowing by SMEs. 8. Supply of Skilled Labour In regard to SMEs, SME Corp. Malaysia collaborates with around 20 skill centres to provide training to local SMEs in technical and managerial proficiencies. The Electrical and Electronics, automotive, machinery and engineering services are some of sectors receiving priority in terms of training. References Ariff, M. and Abubakar, S.Y. (2004) Strengthening Entrepreneurship in Malaysia, pp. 2-12 Aris, N. M. (2006) SMEs: building blocks for economic growth. http://www.statistics.gov.my/conference/download.php?cat=1id_file=22. accessed 20/10/2014 ASEAN (2014) ASEAN Member States. http://www.asean.org/asean/asean-member-states accessed 15/10/2014 BNM – Bank Negara Malaysia (2004), â€Å"National SME Council Meeting†, Press Release, Bank Negara Malaysia. Foon, L. S. Eu-Gene, S. (2006) The Changing of Education in the Globalized World. Proceedings of Persidangan Kebangsaan IKS 2006, Kuala Lumpur: Universiti Utara Malaysia. Decker, M., Schiefer, G. Bulander, R. (2006). Specific challenges for small and medium-sized enterprises (SME) in M-business: a SME-suitable framework for mobile services. Proceedings of the International Conference on E-Business (ICE-B 2006), Setà ºbal, Portugal: INSTICC. Department of Statistics, Malaysia (2014) Press Release Gross Domestic Product, 2nd Quarter of 2014. http://www.statistics.gov.my/portal/images/stories/files/LatestReleases/gdp/2014/GDP_PRESS_RELEASE_Q2_2014.pdf accessed 20/10/2014 Economic Planning Unit, Prime Minister’s Department. Eighth Malaysia Plan, 2001-2005. Kuala Lumpur: Government Printers, 2001 Harvie, C. (2004) East Asian SME capacity building, competitiveness and market opportunities in a global economy, pp 2-10 Index Mundi (2014), Malaysia Economy Profile 2014. http://www.indexmundi.com/malaysia/economy_profile.html accessed 25/10/2014 Malaysia Airlines (2014) IMPACT OF MH370 TRAGEDY DENTS MALAYSIA AIRLINES Q2 2014 RESULTS http://www.malaysiaairlines.com/my/en/corporate-info/press-room/latest/mas_q2_2014_result.html accessed 5/11/2014 Malaysian Palm Oil Council (2014) Malaysian Palm Oil Industry. http://www.mpoc.org.my/Malaysian_Palm_Oil_Industry.aspx accessed 5/11/2014 Ministry of International Trade and Industry, ‘MITI’ (1996) â€Å"Second Industrial Master Plan, 1996–2005 — Executive Summary†, MITI, Malaysia, pp. 10–13. Ministry of International Trade and industry, ‘MITI’ (2005), â€Å"The Third Industrial Master Plan (IMP3)† http://www.miti.gov.my/miti-imp3.html accessed 25/10/2014 Yusoff, M.B., Hasan, F.A., Jalil, S.A., (2000) Globalisation, Economic Policy, and Equity: The Case of Malaysia, pp. 6-15 http://www.oecd.org/countries/malaysia/2682426.pdf accessed 20/10/2014 Muhammad, Mohd Zulkifli, Char, Abdul Kamal , Yasoa, Mohd Rushdan bin and Hassan Zakiah, 2010. Small and Medium Enterprises (SMEs) Competing in the Global Business Environment: A Case of Malaysia. International Business Research, Vol.3, No1, pp. 66-72 Saleh, A.S. and Ndubisi, N.O. (2006) SME development in Malaysia: domestic and global challenges, pp. 12-25 Samad, N. A. (2007) Positioning Malaysian SMEs in the global. Proceedings of Persidangan Kebangsaan IKS 2007,Kota Kinabalu: Universiti Utara Malaysia. Second Malaysia Plan 1971-1975 (Kuala Lumpur: Government Press, 1971), p. 1. 2 SME Corp Malaysia (2014) About SME Corporation Malaysia. http://www.smecorp.gov.my/vn2/node/40 accesssed 27/10/2014 Teoh, W. M. Y. Chong, S. C. (2008) Improving Women Entrepreneurs in Small and Medium Enterprises in Malaysia: Policy Recommendations. Communication of the IBIMA, 2, pp. 31-38. The Star (2014), Malaysia’s services sector to contribute more to economy. http://www.thestar.com.my/Business/Business-News/2014/08/18/Malaysias-services-sector-to-contribute-more-to-economy/?style=biz – accessed 25/10/2014 Ritchie, B. Brindley, C. (2000). Disintermediation, disintegration and risk in the SME global supply chain. Management Decision, 38(8), 575-583. Wafa, S. A., Noordin, R. Kim-Man, M. (2005). Strategy and performance of small and medium-size enterprises in Malaysia. Proceedings of the International Conference in Economics and Finance (ICEF), Labuan: Universiti Malaysia Sabah. Wang, S. D. (2003). The implications of e-financing: implications for SMEs. Bulletin on Asia-Pacific Perspective 2003/2004. New York: United Nations. Chart 1: GDP and Annual Percentage Change

Arthur Ashe :: Biographies Bio Biography

Arthur Ashe was someone who was able to touch people with not only his superb tennis skills, but also his abilities off the court, like his superb speaking skills and knowledge of the world around him. He was willing to put aside his tennis in order to try to change what was wrong with the world. Arthur Ashe was a brave and gifted person willing to take risks to make a difference and influenced many people's lives. In 1970, Arthur Ashe became a familiar name after Ashe easily won the 1970 Australian Open. He immediately used his new status as a popular, well-known figure in order for him to be able to address social issues and be listened to. During Apartheid, Ashe attempted to ban South Africa's participation in the International Lawn Tennis Federation (ILTF). By calling for South Africa to be banned from the Federation, he immediately saw how great his influence was, as his call was immediately granted. This made all of America take note of Ashe's powerful personal opinions and desire to get them across. Ashe spent the next couple of months after this speaking out against unfair on racial policies. This made everybody stand up and take notice and in addition to getting banned form the ILTF, South Africa was also excluded from Davis Cup competition as a direct result of Ashe's influence with his words. Though he was unable to stop Apartheid with his words, he was able to make people awar e of the horrors going on and also weakened it by getting the tennis organizations to exclude them from competitions, mainly the Davis cup. During this time, Ashe still hadn't given up on tennis, and continued to play well in addition to his large and ever-growing influence. In an unforgettable match, Ashe defeated popular player and Hall of Famer, Jimmy Connors and won the singles title of Wimbledon in 1975. The victory made Ashe the first black man ever to win this extremely prestigious tournament. Even now, no other black man has been able to win Wimbledon. Ashe went on to end the season ranked number one in tennis. He is also the first and only black man ever to achieve that honor. Ashe's career tragically came to an end when he suffered a heart attack while participating in a New York tennis clinic in 1979.

My worldview as a Christian Essay

This essay is for the purpose of formally stating my worldview as a Christian and demonstrating how I perceive reality when it pertains to certain issues. While this will not have changed much from my original worldview outline, it serves to expand on the issues and give intelligent analysis to my beliefs. As this semester draws to a close, and I re-evaluate my worldview outline, I a consistency between my beliefs and those presented in the course material. After analyzing the major questions, I have been able to find academic support for each belief that I hold. The first question we were asked was ‘Who is God, and what is he like?’ my initial answer was that God is the creator of heaven and earth, the supreme celestial being that oversees and influences everyday events. As to His characteristics, I believe that he is absolutely just while being full of grace. He is absolute power, under perfect control. He has intense emotions, but perfect reactions to them. That is who God is to me. The second question was about humans, what they were, and what happened when they died. A human is a being created in the image of God, with capabilities for reason, and an innate understanding of right and wrong. When a human dies, they go to one of two places. Those who have chosen to follow God will go to heaven. Those who don’t will go to hell. The third question was ‘what is the nature of the universe?’ When I hear that, I have to ask what they mean by nature. I have to look around and say ‘is it the actual physical world, and how it fits into a bigger picture? I would assume so, and say that by nature, what God created was good, And was later polluted by sin. The most confusing question was ‘how do I know what I know, and how do I know it’s true?’ I know what I know because of what I’ve been told, and what I’ve experienced, and how I apply it through the filter of my faith and values. And I kn ow that I know because if I didn’t know that I knew I wouldn’t be able to analyze this question about knowing. The next question was the only one that my answer changed slightly. What is right and wrong, or does it exist? Right exists, but wrong is only the absence of right, not something in and of itself. And the only way we can discover it is through the experiences, of ourselves and others, and through the filter of God’s word. Is life pointless or is there a purpose? If we believe God creates us, we must believe that there is a reason. I believe my purpose is to help people through hard times, since I have gone through enough hard times that I can empathize with them. Each person has a unique attribute that helps them glorify God in some way. What core commitments are consistent with my worldview, and how do they impact my life? I’m still not exactly sure about what is meant by core commitments, but the actions and values that I hold myself to identify key aspects of my worldview. I would say that the things I do are very consistent with my moral and spiritual beliefs. My worldview is based a lot on faith, and I try to find reason for what I believe. I do need to evaluate if the beliefs that I have actually have base in reality, scientifically and morally. I have very strong beliefs and opinions, as a result of coming from a very opinionated family. My worldview is very consistent with the perspectives expressed in the coursework. I have a fairly weighty background in biblical studies from other schools, and so have been exposed to this subject more than the average student. As a result, my worldview has been shaped by what I have learned, and there were few if any contradictions between what I believe and what was presented. My worldview passes (to my knowledge) all of the four tests of a worldview. In the test of evidence, my worldview draws from personal experience and scientific reason, and assumes (if not proves) the existence of a God who embodies the characteristics I have identified. In the test of logical consistency there is no reason to doubt what I have seen or read, and I try not to act outside of my beliefs in a way that would cause any inconsistency to be evident. In the test of existential repugnance, it is possible to live the life that I am attempting to live in the ‘outside’ world. Anyone can live a moral life and follow specific rules about how we should govern ourselves, but not on their own. And the test of human nature is consistent with my belief on the nature of humanity. Nothing about humanity suggests that we are not designed by a higher being, and everything points to inherent value that other creatures do not and can not possess. My worldview affects everything about my actions, because I will not leave that frame of reference without changing part of my worldview. I cannot act outside of my worldview, because I will always analyze things based on what I assume to be right information, and will act accordingly. My worldview has stayed consistent throughout this course, and if it has changed at all it has been a subconscious change. I have had a good upbringing and a solid background in biblical studies, so I did not hear anything that was shockingly new or revolutionary. Cosgrove, M. P. (2006). Foundations of Christian thought: faith, learning, and the Christian worldview. Grand Rapids, MI: Kregel Publications. Strobel, L. (2000). The case for faith: a journalist investigates the toughest objections to Christianity. Grand Rapids, Mich.: ZondervanPublishingHouse. Wilkens, S., & Sanford, M. L. (2009). Hidden worldviews: eight cultural stories that shape our lives. Downers Grove, Ill.: IVP Academi

New Products Launching

Generation: Bangladesh having monsoon weather most of the time our climate Is hot and burning. So the use of lotion In that climate Is quite Irrelevant. In winter the skin looses the smoothness thus It Is mandatory to use body lotion. But if we try It In summer then it will be a disaster because of sunburn the skin will become dark and shady. But it is necessary to keep the moisture of body in summer also but due to sunburn we can't do it. Togged rid of this problem, Advanced Chemicals Limited (ACE) introduces the body cooling lotion will moisture the body and also keep the skin safe room sunburn.Body cooling lotion uses menthol which keeps the whole body cool and gives energy to the working people to work under heat. Besides that, who are beauty conscious can get the fresh look and moisture skin by using this body cooling lotion. And the most Important thing body cooling lotion also deals with physical side like by using this lotion people can get rid from the problem of sweating d ehydration, Itching, and allergy. 3. Core Values The human core or internal body temperature is normally maintained to quite close tolerances regardless of weather, clothing, bathing, or cosmetics on the skin .Body lolling lotion temporarily affects the temperature of the skin, especially the outermost layer of epidermis. In general, this lotion will balance the temperature by acting as a blanket and possibly by blocking perspiration, which cools the skin. Under conditions of sickness or injury, there may be a malfunction of the body's temperature control system. Like other lotions body cooling lotion is not only responsible for body moisture but also has a twist of menthol which will create a cool refreshing feeling all day long which secure them from sweating and dehydration and Instantly refreshes skin, leaving It feeling fresh and clean.Sun blocks never provide superior protection from the sun. Because we are always reluctant to use lotion in summer because using lotion can dark our skin so body cooling lotion act as a crucial part in summer . People need to feel fresh and calm in this weather. For this reason a perfect cooling body lotion is needed for both man and woman. Besides that body cooling lotion is waterproof, sweat proof and water resistant. The other core values are no harmful chemicals, no allergy, no side effects, and superior quality. 4.Situation Analysis l) Market situation: ACE Is one of the leading antiseptic and personal care product manufacturing many in Bangladesh. As Sac's products are perceived very positively by customers, is body lotion. In the present market, Square does not have any body cooling lotion. Square only have â€Å"cool† body spray which will keep the body cold with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. On the other side, another competitor Milliner is doing monopolistic and exclusive business in the body lotion market.Because mostly available body lotion manufactured by Milliner â€Å"Baseline†, Dove† and â€Å"Fair and Lovely-body lotion† in the local market. It has been identified that, few years back ACE has been launched soap under both of the segment which are health soap and beauty soap. But they were unable to capture the maximum market share than other companies in both of the segment. The reason was that, they were incapable to compete with the dominant brand Lug under beauty soap category and with Delete and Lifebuoy under health soap category. Furthermore, they were incapable because of their inconsistency in distribution and lack of product uniqueness.That is why, the company has come up with a new idea and they want to munch a new kind of body cooling lotion which will contain both antiseptic quality and beauty care quality. It) Demographic: Consumer needs and wants change with age. Although every class of people are concerned about their skin but young people are more concerned about their skin and beauty. So sometimes it's very crucial for them to use a comfortable product which can protect their skin, increase moisture, and protect sunburn. Body cooling lotion is the perfect solution for them.Dividing a market in different groups based on sex, has long been common for many products like cosmetics. According to gender it s more important to use separate lotion. Body cooling lotion is not same for the male and female. So according to gender body cooling lotion should be used. Another important factor under demographic is age. Product can also differ according to age. A baby cannot use the same lotion which a young and adult people use. So body cooling lotion can also differ according to age. Another factor is personality and life cycle. According to life cycle body cooling lotion is used for those people who are working class.All day they are staying in outside and to feel fresh with addition skin moisture they need to u se the body cooling lotion. Another thing is personality. Classy people always skin conscious, body conscious and they want to see themselves in fresh look. So body cooling lotion is highly acceptable for them. Ill) Geographic: The elements of defining the relevant geographic market include the nature and characteristics of the concerned products, the existence of entry barriers, consumer preferences, and differences among the market shares of undertakings in the neighboring geographic areas.A company's product can extend their name based on customer preferences. If the customer accepts the body cooling lotion, then they can expand their market worldwide. Under geographical segment the ingredient of the product should be safe, customer should highly prefer body cooling lotion and as a result the exit barrier will be low. ‘v) Behavior factors: social factors, personal factors and psychological factors. Cultural factors are coming from the different components related to culture or cultural environment from which the consumer belongs. According to culture body cooling lotion can be acceptable.White collar people who spend their majority of time in work can have the problem of sweating, dehydration, for that reason body cooling lotion is mandatory. From young to adult, male and female every class of people can use body cooling lotion. And now a days women are also participating to work in outside, so according to the scenario the majority portion of people are working in outside by facing sunburn, sweating problem. Thus body cooling lotion can act as a prominent part. Social factors are among the factors influencing consumer behavior significantly.They fall into three categories: reference groups, family and social roles and status. More generally, reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior, lifestyle, desires or habits. If the consumer show positive behavior, interes ted to use the body cooling lotion and after using they are use to with it then it is highly acceptable. The family is maybe the most influencing factor for an individual. It forms an environment of colonization in which an individual will evolve, shape his personality, and acquire values.If the family persons are interested to use this lotion then it is highly acceptable. The position of an individual within his family, his work, his country club, his group of friends, etc. All this can be defined in terms of role and social status. After family friends are interested to use it then it can extend their market. Decisions and buying behavior are obviously also influenced by the characteristics of each consumer. A consumer does not buy the same products or services at 20 or 70 years. His lifestyle, values, environment, activities, hobbies and consumer habits evolve throughout his life.So according to consider those requirements it is a challenge for the body cooling lotion whether it is accepted or not. The purchasing power of an individual will have, of course, a decisive influence on his behavior and archiving decisions based on his income and his capital. As body cooling lotion is affordable so every class of people can buy this product. Motivation and perception are most important. If people hear positive word from their friends and family about the lotion then they will highly motivated and perceive in a good way.Then after using the product if they get the positive result then their belief and attitude will be positive and they will buy more which will increase the profitability of the product. 5. Product Offering: In order to establish and run a successful business the company need to properly fine what it is that are offering to the customers. Whether the company offer a product, a service or both, it is imperative to proper define what it is the company do in order to reach the right target audience at the right price.Body cooling lotion offers the cust omer fresh feeling; get rid from sweating and dehydration, instant moisturizer effect, assures smooth and silky soft skin, making the skin look younger, brighter, soft and fresh, sunscreen and ultraviolet rays protection, relieve pain & fatigue the body, to order, remove winds and slimming the body benefits, relieve says without affecting balance of skin, protects collagen tissue and also prevents the occurrence of free radicals and resulting old skin view, availability in different colors to suit every skin tone suitability for all types of skin delicate fragrance smooth texture softens skin naturally ideal for : treating dry skin making a base before applying make-up removing makeup effectively treating sunburns. This lotion penetrates deep into the skin and restores the moisture content and the menthol that are using in the lotion feel the consumer cool in outside also which reduce the warm which reduces inching and allergy. Competitor Analysis: Peoples are getting more concern w ith their skin, beauty and comfort day by day. Now, everyone wants to keep themselves organized and beautiful from their affordability. Hence, with the increasing demand many companies are there to serve the needs in a good manner to satisfy or hold customers. So, when it comes to beauty products there is not only one competitor. There is no product in the market which serves similar values to the customers. The constant growth in the temperature and the intolerable heat in the summer will make this product a buy-buy one. It will outperform, out maneuver and outcast competitors from similar sector.The product will keep its long lasting brand equity and through perpetual innovation it will hold it;s success. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Though we have different features but for same product line our Many competitors are there in lotion industry for our ACE Body Cooling Lotion, they are: Square Toiletries Limited: Square Toiletries is one of the largest companies in Toiletries Industry of Bangladesh. They got a good amount of share in this industry. Though, it does not have any body cooling lotion but they have already touched the concept by introducing Cool body spray and it also have a winter based body lotion.Cool Body Spray: Square only have â€Å"cool† body spray which will keep the body cool with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. Besides that, it does not have any moisturizing features with itself. So, we can have both male and female potentials for our Cooling Body Lotion. Cool Body spray has deodorant features that is already exist in our Cooling Body Lotion. So, in many cases we are ahead enough to compete with Square Cool Body Spray. Merit Revive Moisturizing Lotion: Merit Revive Moisturizing Lotion is especially suited for winter months when skin starts wilting due to lack of moisture.As our market segment is different so it will not be a threat for us. Milliner Bangladesh: We must agree that Milliner is doing monopolistic and exclusive business in the body lotion market. Because mostly available body lotion manufactured by Milliner â€Å"Baseline†, â€Å"Dove† and â€Å"Fair and Lovely-body lotion† in the local market. Baseline Body Lotion: has gained the significant market share in lotion industry. It has several kinds of lotion to meet customer demand. Baseline Cocoa Radiant Baseline All Moisturizing Gel Baseline Essential Healing Lotion Among them Baseline All Moisturizing Gel is designed for Summer and it gives cooling and relief after sunburn. It is a great competitor for us.Fair & lovely Body promises to lighten dark skin and also qualified other features of a lotion. ACE Body Cooling Lotion will not lighten the dark skin as it is not fairness lotion. In summer cost of the people look for some sort of cool environment and comfortable feeling. So, our product will serve their purpose to good extend. Dove is currently offering three kind of body lotion. Essential Nourishment Go Fresh Nourishment Indulgent Nourishment Dove Body Lotion: Dove brought a solution that keeps skin refreshed and nourished all day. It leaves skin thoroughly nourished and revalidated from morning to night and also leaves skin extra soft, extra smooth and extra beautiful.Among these three Go Fresh Nourishment is especially for Summer and it is a competition for us. However, s initially our target is rural people and Dove Go Fresh Nourishment is not that much available in rural area so it is a good point for us. Besides that, with nourishing and moisturizing we also provide the cooling feature. 7. SOOT Analysts: A SOOT analysis is a method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. A SOOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firm's internal attributes can be classed as strengths and weakness. The external environment presents opportunities and threats.Strengths: Strong brand recognition and high market share. Unique cooling features that is highly demanded among customers. Strong source of collecting raw materials. Have their own superstore for placing the body cooling lotion in the different outlets of SWAP'S. Competitive price. Product for both male and female users. Weakness: It is a new product in the market, so people will feel hesitated to use it. The rate of acceptance will be less. There will be low sales at the beginning with negative profits. The R&D department has to be strong enough to challenge the existing competitors. Opportunity: Participation within steadily growing industry.Ability to decrease the fixed costs as a percentage of an individual sale as volume increase. Approaching rural ma rket Threats: Direct competition in the body lotion market from other brands Convince rural customer is a bit tough compare to urban customer 8. Marketing Objectives: Marketing objectives is what we want to achieve through our marketing activities. Different businesses establish different marketing objectives depending on their our Body Cooling Lotion we have found out the following objectives- Marketing Objectives: 1. Achieve 70% product awareness among the target audience within the first six of operation. 2. Maintain a gross margin of 35% each month. 3. Steadily increase market share every quarter. 4.Develop brand awareness and acceptance, quantifies by a decrease in customer acquisition costs. Financial Objectives: 1. Increase the profit margin by 0. 5% a quarter. 2. Attain constant annual growth of revenue in each year of operation. 3. Develop efficiencies in the delivery of the service through advanced training and workflow analysis. 9. Neurotransmitters The single objective i s to position cooling Lotion as the premier source for sweat free LOL and moisturizer body. The marketing strategy will seek to first develop brand equity, increase customer awareness and build the customer base, establish connections with target markets and work towards building customer loyalty and referrals. Mission Sac's cooling lotion has a mission to create high quality skin care products satisfying needs for their target consumers in summer and to be the leading skin care product distributor and manufacturer in cosmetic industry for summer. 0 Corporate values The brand determined to continue being creative and innovative, to aim for product excellence to meet the demanding standards of quality products and safety at all the times. Customer focus is to understand, listening and giving people what they need and serve the beauty and well-being of our consumers in all cultures throughout the world. 0 Brand promise The brand promises to protect the consumer's skin from the harmful effects of the sun light. It also promises to make you feel cool during the hot summer days. It will take care of your skin and make you feel free to go outside even in the hot days.The brand also promises to give your body a soothing fragrance. 0 Blue Ocean Strategy The product will create a completely new category where the body lotion will make the user feel cool, refreshed, protected from OUR rays and the sun, and will make the user smell better. The product will add value to the customer because s/he can enjoy the utilities of body lotion, deodorant, sun protection cream and talcum powder in a single product. The cost of consumption will be less and customers will enjoy a quality product at value pricing. This novelty product will create a wow factor. Its SSP 40 will protect the skin from UP rays and other harmful effects of the scorching sunlight.It will control the melanin which would refrain the person from getting dark skin (skin burning). There will be a range of options from which the consumer can choose the desired fragrance lotion. The presence of menthol will create a cool and refreshing feeling but the all the product will not be of menthol flavored. The lotion will be dermatological beneficial for the user as well. It will protect the skin from harmful dusts and pollutions. Departure will utilize the four action framework it the following way. 0 The Competitive Edge There are no products in the market which serves similar values to the customers. The constant growth in temperature and the intolerable heat in the summer will make this product a buy-buy one.It will outperform, out maneuver and outcast competitors from similar sector. The product will create long lasting brand equity and through perpetual innovation it will grow as a successful brand. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Figure depicting the value innovation is given- Figure: Depicting the value innovation of product 0 Target markets Primary market for the product is middle to upper class working and non-working adult male and female living especially in Dacha. The customers are expected to be that group of people who are concerned about their skin care, outlooks and appearances.Our secondary target consumers are middle to upper class adult male and female living outside of Dacha. 0 HSRP (holistic selling proposition) proposition) we will follow the Holistic Selling Proposition or commonly known as the HSRP. Under this selling proposition all the internal and external factors will be taken under consideration for the positioning, pricing, promoting and placing. The main idea of doing such is to create a AD (5 dimensional) Brand or the Sonogram to have the clear idea about the brand. The dimensions are the sensory stimuli of human being. The AD model for this specific products as follows: Figure: AD Model of a new product The diagram shows that the smell is the most important sensory dimension of the lotion.The touch or sensation feeling is nest to it. The sight or appearance of the lotion is also very important. Taste and sound is irrelevant in case of body lotion. Marketing mix Product: ACE is planning to launch their body cooling lotion for young consumers of Bangladesh between the age of 15 to 30, to tackle the skin problems and help to feel fresh and dehydrated during day time. Price: The launch price for the product will be ranging from the competitors pricing strategies. The price should not be higher or lower than the other competitor's products. Considering the production, advertising and other related variable and fixed cost ACE will set an affordable price to the customers.Place- Our Brand initially plans to have products displayed at various departmental stores, beauty salons, super malls and retailer shops inside and outside of Dacha. It ill also to display at leading pharmacies. As these outlets and loc ation are in ideal spots which will help target potential customers for skin care product. Promotion- We are planning to communicate with our target customers initially through grand launching program with the help of a PR firm so that we get the best attention of all kind of media. After the launching event, we will go for 360 degree media communication with the help of print media, broadcast media, outdoor media, interactive media (internet).We are going to advertise in those national Bangle and Daily newspapers which have high circulations. For magazine ad, we will choose local fashion and beauty magazine. We will advertise in broadcast media with the association of beauty and lifestyles shows. There will be billboards, banners, x- promotional campaign. We will use internet pop-ups as well. Advertising Exhibitions Press / Magazines Internet Pop-ups Beauty Shows Hoardings / Signboards Advertisements in local radios and local channels Advertisements in local newspapers and papers i n various 0 Markets Advertisements in local fashion and beauty magazines Out-door advertising using posters, billboards, neon signs at beauty spas, bridge manners, lamp posts Internet pop-ups etc.Public Relation 0 Sponsoring beauty shows 0 Free make over 0 Target publications 0 Offering free makeovers at beauty shows or outlets 0 At least one success story quarterly in a local beauty magazine to attract the market image and informing readers about new launches if any. Direct Mail & SMS 0 SMS messages 0 Develop mailing list with help of Universities and Colleges 0 SMS messages to be sent to all potential customers with the help of telephone operators. 0 A new attractive brochure should be designed to be mailed to target eligible clients. Sales promotion Special pricing at the time of launch 0 Brochure to be displayed at various Spa's and saloons 0 Attractive prices at the time of launch to attract target customers. 3% discount on makeover at saloons tied up Product Design: For Male C onsumers Cycle: For Female Consumers Product Life Sac's new product cooling body lotion SPLASH will in the introduction stage of product life cycle. It takes time for a new product to survive in the market place competing with other products of competitors. Being in the introduction stage of product life cycle ACE must need to follow the given strategies: a. Inform potential customers bout the product b. Introduce product trials c. Secure distribution in retail outlets Distribution: The new product body cooling lotion can be distributed to the designated dealers of pharmacies and beauty saloon in big cities like Dacha, Chitchatting, Sylphs etc. 14.Integrated Marketing Communication Strategy Integrated Marketing Communication (MIMIC) is the application consistent brand messaging across both traditional Andean-traditional marketing channels and using differentiation's methods to reinforce each other. The deregulated be to successfully accomplish MIMIC to create thematic brand equity. The core concept of MIMIC is to cerebrated equity through achieving ROI. The first step is to create core value and then communicate the value throughway's stories, which the customers have never seen forerunner heard before. Theater three tools of communication. 1. Above the line (TTL) 2. Below the line (BTL) 3.New format The story around the brand promise For the brand communication a unique story would be made portraying the middle class and upper middle class of the society. For a better connection real life real people will be interviewed across the urban areas. Their perils in the hot summer ND how they suffer will be the basis of our story. We will make the electronic media advertises with these typical citizen. The brand ambassadors of our brand will be all the hard working people out there. We will of course relate their experience with the offerings of our Brand. We will show how the hot summer dilemmas of the people will be solved if they use our brand.