Business-Level and Corporate-Level Strategies Assignment

Business-Level and Corporate-Level Strategies - Assignment Example Moreover, AT&T provides GSM, TDMA and UMTS services. These are the example of niche marketing activities. AT&T has started to sell their wireless and GSM services in iphone, collaborating with Apple Corporation (Grant and Meadows, 2012). Its exclusive accord to competitive market place has differentiated AT&T from its potential competitors. Vast spectrum utilization of AT&T offers its subscribers the video conferencing service. AT&T wireless is the only telecom company in US market that promises; people can get connected with each other anywhere and anyway by its efficient telecom service. AT&T has successfully diversified their business in several international markets. It is the leading wireless service provider in global market that provides Voice-IP, Voice-PTT, HSPDA and video sharing. Moreover, efficient channel exposure has increased the competitive advantage of AT&T. The story of AT&T depicts the 130 years old history. The old giant company has efficiently served the customers in telecommunication sector. From the foundation in 1875 by Graham Bell to this present era, the global telecommunication industry has evidenced several key events of AT&T. The study focuses on the corporate-level strategies of AT&T. After the successful invention of telephone in the year 1875 by Graham Bell, the company has diversified their business. The vertical integration of the company created the opportunity of transferring the corporate skills of the company. In an addition, BTC also did acquisitions of many licenses. It actually increases the market power of BTC. Years after years the both vertical and horizontal integration helped BTC to create the economies of scope. Moreover, they have continuously generated the know-how technology. The monopolistic status of the company resulted many filed regulation suits. At one point of time AT&T lost the brand image and huge market share due to

Paper 1 and 2 Essay Example | Topics and Well Written Essays - 250 words

Paper 1 and 2 - Essay Example I simply could not wait for the gift giving session to reach so that I could hold the envelop in my hand and feel its beauty, and the magnitude of significance that it represented. The gift was significant because with it my parents acknowledged that I was old enough to make sound choices. I chose to buy painting tools and other art materials to help furnish my artistic abilities. My hometown is Hong Kong and my favorite holiday tradition is the Lantern Festival. The celebration is marked by hanging lanterns of various sizes and shapes illuminating the streets and creating an atmosphere of excitement and celebration. Children too carry small bought lanterns and stroll the streets with utmost enjoyment, as well as sounds and giggles of excitement adding on to the delight that leaves any person visiting the town in a state of awe. The smell and sound of delight always hover over the atmosphere during this time Enhancing the lantern activity is the overwhelming riddle guessing where a correct answer earns one a gift. Furthermore, lion dance performed during the festival adds immeasurable fun to the Lantern Festival. Finally, no celebration is complete without food. During the festival, the signature delicacy is the tantalizing yuanxiao, which apart from its sweetness, is a symbol of happiness, harmony, and union to